Consonantia QIAIF
Consonantia QIAIF
Brand & go-to-market for the launch of a quantitative fund. Advised by Rothschild & Co.
Brand & go-to-market for the launch of a quantitative fund. Advised by Rothschild & Co.
The challenge
A quantitative investment firm advising €3.75B, with minimal digital presence and a QIAIF to launch.
A quantitative investment firm advising €3.75B, with minimal digital presence and a QIAIF to launch.
A quantitative investment firm advising €3.75B, with minimal digital presence and a QIAIF to launch.
What I did
End-to-end brand and go-to-market for the launch of the Consonantia Multistrategy QIAIF — structured under the Pentaris QIAIF, asessed with Rothschild & Co. Product web, narrative and positioning.
End-to-end brand and go-to-market for the launch of the Consonantia Multistrategy QIAIF — structured under the Pentaris QIAIF, asessed with Rothschild & Co. Product web, narrative and positioning.
End-to-end brand and go-to-market for the launch of the Consonantia Multistrategy QIAIF — structured under the Pentaris QIAIF, asessed with Rothschild & Co. Product web, narrative and positioning.
The result
QIAIF launched (with a starting capital of €15M). Also, the main brand's firm reach grew 5,000 → 200,000 impressions (≈40×, +50% engagement) in about a year.
QIAIF launched (with a starting capital of €15M). Also, the main brand's firm reach grew 5,000 → 200,000 impressions (≈40×, +50% engagement) in about a year.
QIAIF launched (with a starting capital of €15M). Also, the main brand's firm reach grew 5,000 → 200,000 impressions (≈40×, +50% engagement) in about a year.
Why it matters
Brand built inside quantitative finance with Tier I Financial Institutions — a rare credential most marketers can't claim.
Brand built inside quantitative finance with Tier I Financial Institutions — a rare credential most marketers can't claim.
Brand built inside quantitative finance with Tier I Financial Institutions — a rare credential most marketers can't claim.