GoodWay Financial Rating
GoodWay Financial Rating
A category brand built from zero — the first Christian financial rating.
A category brand built from zero — the first Christian financial rating.
The challenge
A new-category product with no brand and no precedent.
A new-category product with no brand and no precedent.
A new-category product with no brand and no precedent.
What I did
Brand identity, front-end and go-to-market from scratch, plus an executive interview series — including Beat Wittmann on AI & quant investing.
Brand identity, front-end and go-to-market from scratch, plus an executive interview series — including Beat Wittmann on AI & quant investing.
Brand identity, front-end and go-to-market from scratch, plus an executive interview series — including Beat Wittmann on AI & quant investing.
The result
Launched a distinctive, category-defining product brand inside a €3.75B quantitative firm.
Launched a distinctive, category-defining product brand inside a €3.75B quantitative firm.
Launched a distinctive, category-defining product brand inside a €3.75B quantitative firm.
Why it matters
Making a generic category feel intentional and premium.
Making a generic category feel intentional and premium.
Making a generic category feel intentional and premium.