TheNomba
TheNomba
Growth and the full product stack for a premium-education startup.
Growth and the full product stack for a premium-education startup.
The challenge
A premium applied-humanities startup (800+ students, events across 50 cities) with a generic funnel at ≈500 leads/month.
A premium applied-humanities startup (800+ students, events across 50 cities) with a generic funnel at ≈500 leads/month.
A premium applied-humanities startup (800+ students, events across 50 cities) with a generic funnel at ≈500 leads/month.
What I did
Repositioned brand and funnel, and built the entire web stack, a custom CRM (SupraCRM) and in-product apps — a philosophy and historical personality tests with ad campaign funnels and automated pipelines.
Repositioned brand and funnel, and built the entire web stack, a custom CRM (SupraCRM) and in-product apps — a philosophy and historical personality tests with ad campaign funnels and automated pipelines.
Repositioned brand and funnel, and built the entire web stack, a custom CRM (SupraCRM) and in-product apps — a philosophy and historical personality tests with ad campaign funnels and automated pipelines.
The result
Tripled inbound leads (≈500 → ≈1,500/month); sites at ≈20,000 daily impressions, also supporting sales teams with an extra 10% conversion rate.
Tripled inbound leads (≈500 → ≈1,500/month); sites at ≈20,000 daily impressions, also supporting sales teams with an extra 10% conversion rate.
Tripled inbound leads (≈500 → ≈1,500/month); sites at ≈20,000 daily impressions, also supporting sales teams with an extra 10% conversion rate.
Why it matters
I consider myself to be a marketer that gives life and form to the product, from start to finish — Framer, React, Next.js, AI.
I consider myself to be a marketer that gives life and form to the product, from start to finish — Framer, React, Next.js, AI.
I consider myself to be a marketer that gives life and form to the product, from start to finish — Framer, React, Next.js, AI.